Choose the Apple Watch that’s right for you.
The freedom of cellular.
Phone calls and messages. Stream Apple Music and Apple Podcasts.* Built-in cellular lets you do it all on your watch even while you’re away from your phone.
All new. For a better you.
Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy, and connected.
Not just evolved, transformed.
The largest Apple Watch display yet. New electrical heart sensor. Re-engineered Digital Crown with haptic feedback. Entirely familiar, yet completely new, Apple Watch Series 4 resets the standard for what a watch can be.
Part guardian, part guru.
Low and high heart rate notifications. Fall detection and Emergency SOS. New Breathe watch faces. It’s designed to improve your health every day and powerful enough to help protect it.
Workouts that work harder.
Automatic workout detection. New yoga and hiking workouts. Advanced features for runners like cadence and pace alerts. See up to five metrics at a glance as you precisely track all your favorite ways to train.
Made to motivate.
New head-to-head competitions. Activity sharing with friends. Personalized coaching. Monthly challenges. Achievement awards. Get all the motivation you need to close your Activity rings every day.